Marketing leadership that builds pipelines, not just decks.

Why Prais Consulting.

I've sat inside leadership teams as the marketing and communications function itself - not as an outside advisor handing over a strategy and leaving execution to chance.

My forte is project management. I'm a doer, not a talker: I get things done, and I hold myself accountable for the results, not just the plan.

Prais Consulting is built on 20 years driving growth for international tech, AI, trading, finance and SaaS firms - including an extensive track record with PE and VC-backed businesses, where investors expect marketing to perform like any other portfolio metric. That background shapes how I work: marketing strategy that's built to survive contact with a pipeline target, reporting that holds up in front of a board, and execution that doesn't wait for permission to start.

That track record includes senior marketing roles at oneZero Financial Systems, Aptem, Tradeweb, Dow Jones and FXall - all PE or VC-backed, fast-growing companies - as well as time at Inflexion Private Equity. I hold an Executive MBA, and I'm based in London, working with firms across the UK and internationally.

It means marketing never operates as its own island. Every strategy is built to serve the wider business objectives and stay aligned with sales, product and finance, not run as a separate function chasing its own metrics.

My focus is B2B tech, AI, SaaS and FinTech startups and scaleups that want both the strategy and the lead generation execution to back it up. Not a brand exercise. A revenue function.